Cross-Cultural Window on Consumer Behaviour | Jan Callebaut | 9789053509609

  • Garant

€22.00 (incl. VAT)

Andere klanten kopen ook

Auteur: Jan Callebaut (Ed.) ISBN: 9789053509609 Cross-cultural… a prepossessing word that already introduced the title of another book published by the Censydiam Institute, Cross-culturally Correct Marketing (1997)? Nothing but a vogue word in this world of "global" consumer research? Quite the contrary. Censydiam, or Center for Systematic Diagnosis in Marketing, indeed provides an insight into how consumers of various cultures - or civilizations - relate to identical psychological drives. In this sequal to Cross-culturally Correct Marketing, staff members of Censydiam have taken the definition of "culture" further than its pureley anthropological or material sense.

BACKSOON UNSUBSCRIBED

We use cookies.

We use cookies and other tracking technologies to optimize our website and improve your experience. Learn more by reading our Cookies Notice.

Alternatively, you can manage your cookies here.